Compethic | Transform fragmented customer signals into lifetime value

The loop

From noise to a decision, in four steps.

What each step looks like in the product.

01Collect

Every channel, one place.

Public reviews, app stores, support desk, mail, surveys and call recordings, fetched on a schedule you set. Nothing depends on someone remembering to export a CSV.

Asked by Heads of customer service · Customer experience

02Understand

Read once. Structured for everyone.

Each signal is filed under theme, category and issue, then annotated with the pain point, intent, sentiment, journey stage and customer behind it. Strengths and questions are kept, not discarded.

Asked by Product managers · Customer experience

03Prioritise

The loudest complaint is rarely the costliest.

Every issue carries the lifetime value of the customers raising it. Rank by mentions and you fix what is noisy. Rank by revenue at risk and you fix what pays.

Asked by Product managers · CEOs

04Act

Delivered where the decision is made.

Alerts when a theme turns, in Slack, Teams or email. A weekly report for the leadership inbox. Ask Compethic, or your own AI agent, the question nobody built a dashboard for.

Asked by Customer service · CEOs

01 · Collect

Who it is for

The people who own the customer

Each starts with a different question. They all get an answer from the same data.

Product managers ask

“What should we build next?”

Issues ranked by the lifetime value of the customers raising them
Mentions per issue week over week, with releases marked
One click from an issue to a Linear ticket, evidence attached

Top issues by revenue at risk

BankID login failures2 560 000 NOK
Slow transfer times1 960 000 NOK
Session timeout1 040 000 NOK

For product managers

Illustrative figures. In the product these are your channels, customers and lifetime values.

Under the hood

The engine behind the numbers

Six stages between a customer's sentence and a number a board will act on. Each one exists to stop a specific way of being wrong.

Stage 03 of 06

Sixty+ dimensions on every mention

Frontier models read the text; specialist models do the precise, repeatable classification. Each mention is filed under theme, category and issue, and described by its pain point, journey stage, intent, customer and source.

Guards against

Praise, questions and complaints are kept apart, so a strength never hides inside an issue count.

IssueBankID login failures
Pain pointLocked out · Technical · High
Journey stageUsage · approving a payment
Sentiment and intentNegative · an issue
Customer value61 000 NOK · churn risk high
Source and timeApp Store · 12 Sept

Illustrative. In the product these are your sources, customers and figures.

Every number traces back to the signals behind it.
Nothing on a dashboard is a model's estimate.
One governed source for people, reports and agents.

Human in the loop

The platform proposes. People decide.

Compethic's edge is how closely we work with the companies we serve. A person is never far from the answer, and neither are we.

Any classification can be confirmed or corrected by your team in a review queue. Corrections are kept, and the numbers follow.
Every answer names the mentions, customers and channels behind it, so nothing has to be taken on trust.
Our team sets up the channels and the vocabulary with you, reviews the first weeks of output together, and stays on the other end after that.

Integrations