Competitive intelligence

Know where you stand, in your customers' words and theirs.

The same reading, applied to competitors' public reviews. Compare themes side by side, see where they are weak, and hear what your customers say when they compare you.

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Performance analytics: share of negative mentions per theme for you and two competitors
Performance by theme: you against two competitors, from public reviews.
You against two competitorsDigital experience
YouComp. 1Comp. 2
Self-service and automation33%74%67%
Pricing, terms and fees35%75%18%
Reliability of digital channels75%75%68%
Onboarding44%78%78%
Illustrative. Share of negative mentions per theme; lower is better.
Benchmark

Theme by theme, against the companies you name.

Public reviews for the competitors you choose are collected and classified with the same structure as your own. Every theme shows the share of negative mentions for you and for them.

  • Self-service, pricing and fees, reliability, onboarding and the rest of your themes
  • An industry view as well as named competitors
  • Drill from a theme to the issues behind it, on both sides
Customers comparing youLast 30 days
  • Considering switching

    “Thinking of moving to [competitor], their app never logs me out.”

    Support mail

  • Better feature elsewhere

    “[Competitor] shows the pension estimate without a PDF.”

    App Store

  • Cheaper elsewhere

    “Same card, half the annual fee at [competitor].”

    Trustpilot

Illustrative. Competitor mentions in your own feedback, classified like everything else.
Switching signals

When customers compare you, you hear it.

Mentions of competitors in your own feedback are classified too: considering switching, a better feature elsewhere, cheaper elsewhere. With the issue that drove it and the customer who said it.

  • Competitor mentions in reviews, mail and calls
  • The issues that drive them
  • The customers behind them, and what they are worth
Trend chart of issues over time
Trend per theme over time.
Over time

Track the gap as it moves.

Trends per theme for you and for each competitor, so a fix shows up as a closing gap and a competitor's slip shows up as an opening.

  • Weekly trend per theme, both sides
  • Releases and campaigns on the same timeline
  • Emerging themes in their feedback as well as yours
In the product

What you get.

Competitor sources

Trustpilot, Google, the app stores and other public review sites for the companies you name.

Same structure, same numbers

Competitor feedback is read with the same themes, categories and issues as yours, so a comparison is like for like.

Industry benchmark

Your position against the industry as a whole, not only against two named rivals.

Competitor mentions

Switching intent, feature comparisons and price comparisons found in your own channels.

Trend per theme

The gap between you and each competitor, week by week.

Ask Compethic

Ask where a competitor is weakest this quarter and get the themes, the share and the quotes.

Everything Compethic does follows one loop.

  1. 01Collect
  2. 02Understand
  3. 03Prioritise
  4. 04Act
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Name two competitors.

We collect their public reviews alongside yours and show you the comparison, theme by theme, within the week.

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