For product managers

Prioritise by what it costs, not who shouted loudest.

Every request, complaint and call, classified the same way and priced by the lifetime value of the customers behind it. The backlog argument that survives the roadmap meeting.

Today, and with Compethic

What changes on Monday morning.

TodayRequests arrive by Slack, sales, support and the app store, and the loudest one wins.

With CompethicEvery channel lands in the same structure. A mention is a mention whoever sent it.

TodayA “top issue” is whatever had the most tickets last week.

With CompethicEach issue carries the lifetime value of the customers raising it. You rank by revenue at risk.

TodayA week of reading verbatims to write one paragraph of a PRD.

With CompethicAsk Compethic answers in seconds, with the quotes and the customers behind the number.

TodayThe fix ships and nobody knows whether the complaints stopped.

With CompethicMentions per issue, week over week, with the release marked on the chart.

TodayCustomer quotes copied into Linear by hand.

With CompethicPush an issue, its evidence and its revenue figure to Linear in one click.

Try it

Slide from loudest to costliest.

Same eight issues. Move the slider from mentions to revenue at risk and watch the backlog re-sort.

Rank by mentionsRank by revenue at risk

This is the list most teams work from: loudest first.

  • 01
    App update crashes on launch
    1 430 mentions420 000 NOK
  • 02
    BankID login failures
    1 280 mentions2 560 000 NOK
  • 03
    Slow transfer times
    980 mentions1 960 000 NOK
  • 04
    Dark mode request
    610 mentions90 000 NOK
  • 05
    Push notifications too frequent
    540 mentions120 000 NOK
  • 06
    Session timeout
    520 mentions1 040 000 NOK
  • 07
    Pension statement errors
    320 mentions640 000 NOK
  • 08
    Card delivery delays
    190 mentions380 000 NOK

Illustrative figures. In the product these are your channels, your customers and your lifetime values.

In the product

What you get.

One structure, three levels

Strategic theme, category, issue. Shared across reviews, mail, chat, calls and surveys, so the same problem is one problem everywhere.

Revenue at risk per issue

Lost potential revenue from the lifetime value of the customers behind each issue. A number the rest of the business recognises.

Pain points, kept separate

What the customer actually struggled with: UX, technical, performance or price, with a severity. Not the same thing as the topic.

Ask Compethic

An agent that reads the same data as the dashboard. Ask for the top issues in onboarding this month and get the count, the quotes and the customers.

Linear in one click

An issue, its verbatims and its revenue figure pushed to Linear as a ticket your engineers can start on.

Emerging themes

What is being said this week that was not said last week, before it is big enough to be a top issue.

Everything Compethic does follows one loop.

  1. 01Collect
  2. 02Understand
  3. 03Prioritise
  4. 04Act

Bring your backlog. We'll show you what it's costing.